In my current role at Bon Appétit, I lead the creation of diverse marketing collateral, including print and digital ads, posters, and social media content. As a devoted advocate for culture, I manage internal and external PR initiatives, overseeing newsletters, industry publications, and social media channels. My responsibilities also include ensuring organizational compliance with environmental goals, designing menus and signage, and addressing area treatment issues. I conduct regular focus groups to gather insights from key market segments.

I assist management teams in goal-setting, responding to consumer feedback, and implementing policies to enhance environmental impact. Crafting monthly, quarterly, and annual advertising and promotions plans, I collaborate with managers to execute promotions and special events calendars for retail operations. Additionally, I provide crucial support to senior leadership in creating impactful business reviews, presentations, and proposals.

My role involves fostering collaboration and partnerships for a comprehensive marketing program while contributing to transparent and decentralized communication within the organization. I actively participate in merchandising efforts for each dining location and play a key role in building and implementing plans aligned with Bon Appétit's innovation strategies.

During my time in this role, I orchestrated the successful inaugural on-campus fundraising Gala, securing an impressive $2.7M in donations. I was responsible for overseeing account management, ensuring strict adherence to approved budget parameters, and consistently delivering client satisfaction. I proactively cultivated positive relationships with employees, guests, and various departments, while also focusing on promoting team professional development and maintaining robust interdepartmental relations.

Additionally, I managed compliance with company policies, local/state/federal regulations, and stringent quality standards. My role required a keen demonstration of financial acumen through analyzing trends, maintaining budgets, and overseeing purchasing processes. Notably, I successfully managed a diverse range of events, from exclusive presidential dinners to large gatherings exceeding 1,000 guests.

During my tenure, I provided support to 13 units across diverse sectors, ensuring a deep understanding of operations and fostering effective team collaboration. I played a key role in maintaining a consistent company voice across all materials, both in cafes and online, prioritizing relevance and accuracy.

Leading multi-scale design projects tailored to account-specific needs, I contributed to enhancing the overall brand image. Additionally, I facilitated the successful opening of new business accounts in the region and collaborated closely with Cafe Managers and Supervisors to elevate food displays and counters.

My role also involved managing various administrative tasks for events and promotions. Through strategic initiatives, I developed and implemented strategies to increase on-site sales and elevate overall customer satisfaction.

In my role at The Huntington, I developed and oversaw Public Culinary Programs, effectively managing celebrity chef partnerships, enhancing dining visibility, establishing retail identities, and boosting brand awareness through strategic outreach efforts. Notably, I achieved a remarkable 12% increase in event bottom-line profit through various initiatives.

I played a key role in managing the online presence across five units, handling social platforms, celebrity-chef collaborations, influencer partnerships, giveaways, and overseeing ticketing site development. Demonstrating a proven track record, I creatively connected operations while upholding company brand standards.

Additionally, I introduced revenue-generating pop-ups/programs and successfully managed social media development. I took charge of planning and executing public events, effectively driving ticket sales and enhancing brand visibility. Moreover, I established and maintained a sample library for marketing-related elements associated with meetings and events, contributing to streamlined processes.

One of my notable accomplishments was boosting single-day revenue by an impressive 38% YoY through the introduction of elevated guest options.Item description

In my role, I built strong rapport with clients to foster lasting relationships. I successfully managed a spectrum of events, from exclusive presidential dinners to hosting gatherings exceeding 1,000 guests. Acting as a liaison, I collaborated with chefs, clients, vendors, and catering staff to personalize events within budget constraints. I also oversaw weekly catering billing and worked closely with the general manager on fiscal year budget management.

Additionally, I provided support to local units in handling large-scale events and played a crucial role in implementing the CaterTrax online ordering program. Through client workshops and individual counseling, I enhanced order proficiency, resulting in increased efficiency. Furthermore, I actively co-led the Bon Appétit Great Expectation Certification, contributing to the overall success of the program.